Corporate Philosophy

LOYALTY

We place our customers above the firm, treat others as we would like to be treated, and believe any favour should always be returned.
 

TRUST

We create a strong and long lasting alliance between the brand and our customers, as we work together to achieve ever-greater goals. We stand by our conviction that any promise should be fulfilled regardless of how trivial it may be.

 

Mission

Mission

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QUALITY DRIVEN AND
CUSTOMER-FOCUSED

Expanding globally with a range of premium-grade steel products, while providing excellent customer-oriented service.

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ADAPTING TO RAPID CHANGE

Applying the latest technological innovations to enhance productivity and efficiency.

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INNOVATION

Developing product quality improvements to meet customer requirements.

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CONTINUAL PROFESSIONAL
DEVELOPMENT

Supporting the career progress of employees through initiatives that encourage personal excellence.

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SOCIAL RESPONSIBILITY

Improving the social, economic and environmental well-being of the community, while doing our part to build a sustainable future.

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Leader of innovation

We have developed our vision and strategy around four key pillars as a model for successful and sustainable business development.

  • The first pillar represents our commitment to be the most complete one-stop service center supplying premium-grade steel at competitive prices.

  • The second pillar focuses on the importance of innovation, to create value-added products as well as continuous professional development for our employees.

  • The third pillar ensures the quality of our products meet stringent international standards at every stage of production through to delivery.

  • The fourth pillar embodies our commitment to making long-term transformations for positive, lasting changes to the world.

Values

Values

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CUSTOMER COMMITMENT

Establish long-term mutual trust and respect with clients, and cater to all their needs.

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INTEGRITY

Adhere to ethical codes and do what is right.

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QUALITY AND CONSISTENCY

Maintain quality at every stage of production.

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TEAMWORK

Work together to achieve a common goal.

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PERSEVERANCE

Never stop innovating.