Corporate Philosophy

LOYALTY

We place our customers above the firm, treat others as we would like to be treated and believe any favour should always be returned.
 

TRUST

Creating a strong and long lasting alliance between the brand and our customers and working together to achieve ever-greater goals. We stand to our conviction that any promise should be fulfilled regardless of how trivial it may be.

 

Mission

Mission

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QUALITY DRIVEN AND
CUSTOMER-FOCUSED

Expanding globally with a range of premium-grade steel products and providing excellent customer-oriented service.

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ADAPTABLE TO RAPID CHANGE

Applying latest technological innovations to enhance productivity and efficiency.

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INNOVATION

Promoting product quality improvements to satisfy customer requirements.

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CONTINUAL PROFESSIONAL
DEVELOPMENT

Initiatives to encourage employees’ strive for personal excellence and support their career progress. 

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SOCIAL RESPONSIBILITY

Committed to a sustainable future and to improving the social, economic and environmental well-being of the community.

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Leader of innovation

The company's vision and strategy for a successful and sustainable business development is founded on four pillars. The first pillar represents our commitment to be the most complete one-stop service center supplying premium-grade steel at competitive prices. The second pillar symbolizes innovation using state-of-the-art technology to create value-added products and continual professional development of our employees to satisfy the needs of our customers. The third pillar ensures the quality of our products meet the stringent requirements of international standards at every stage of production through to delivery. The fourth pillar embodies our ambition to make long-term transformations and positive, lasting changes to the world.

Values

Values

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CUSTOMER COMMITMENT

Establish long-term mutual trust and respect with clients and cater to all their needs.

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INTEGRITY

Adhere to ethical codes and do what is right.

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QUALITY CONSISTENCY

Maintain quality at every stage of production.

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TEAMWORK

Work together to achieve a common goal.

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PERSEVERANCE

Never stop innovating.